Sales Empowerment to Drive Sales Effectiveness



To optimize sales effectiveness you need relevant content, powerful solutions, expert insights, evaluation tools, and peer-inspired ideas to maximize performance.
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Tuesday
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Monday
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Daily Digest

News & Articles »

Eff ective & Cost-Efficient Lead Generation
By Max Stinson
When we talk about lead generation, we usually start wondering whether it would be best to have it done in-house on whether to outsource. Well, such a decision is not an easy one to make as you put a valuable investment on the line. This time, however, let's focus on what you can get from choosing to outsource you lead generation campaign to a third party p  
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The Gap Between Marketing and Sales Impedes Your Lead Process
By Dan McDade
One well-known analyst group documents that 70 percent or more of leads aren’t being followed up by sales. Another group claims that 80 percent of marketing investments are wasted. It would be easy to place blame and point fingers. However, neither marketing nor sales executives are really at fault. The responsibility rests with C-level executives and other senior managers who fail to understand or act upon the real problem.  Read more »

Marketing Can Do a Lot to Help Sales
By Maura Scheier-Fleming
What’s your view of your marketing department? If they’re not helping you get sales, you might not be getting your money’s worth from the marketing department. Read more »


 

Books »

The Work Book : How to Build Your Personal Brand and Get Hired!

How do you successfully change careers? How do you choose a career in the first place? How do you manage multiple job offers? How do you build a personal brand? How do you create a solid long-term plan to advance your career in your existing field? Such questions can stump those who need a job, want to change jobs, or wish to advance in a current job.  Available from Amazon »

Zero Time Selling: 10 Essential Steps to Accelerate Every Company's Sales

Based on his more than 30 Years of sales, sales management, and sales consulting experience across every type of sales channel and sales environemnt, I see that Andy Paul knows how products are bought and sold. His book, Zero Time Selling presents 10 simple solutions to break through the usual inertia and internal roadblocks that unnecessarily impede sales efforts.  Available from Amazon »  

 

CMO Council Reports »

State of Marketing 2012

State of Marketing 2012
CMO now encompasses more critical customer tough-points...
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APAC Digital Marketing

APAC Digital Marketing Performance Dashboard 
Digital marketing transformation across Asia...
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Authority Leadership Marketing

Authority Leadership Marketing:
Customer-centric content and authority leadership are critical....
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Engage at Every Stage

Engage at Every Stage:
An initiative to explore Mobile Relationship Marketing (MRM)
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Calibrate how you operate

Whats Critical in the Telecommunications Vertical  
Insights into the factors driving loyalty 
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Customer Voice

Advancing Customer Intelligence in APAC  
How companies can engage with customers 
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How Do You Rate Your Company's Market Sense-Ability?
Audit and Assess Organizational Sensitivity and Responsiveness to Customers, Competitors and Business Conditions. learn more »