Overview

CLOSE sat down with experts in sales and marketing to determine how these functions are working together to drive profitability and growth for their companies.
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Featured Point of View

Bud Hyler

Top Causes of Misalignment Between Marketing and Sales, Logical Marketing

Defects in information provided to sales are a major cause of misalignment between marketing and sales, resulting in lower close rates, higher sales costs, reduced sales capacity and slower market growth. This lack of alignment often occurs because there is no process to find and eliminate discrepancies and defects in the information and programs provided to sales teams. In fact, so much of the information received by sales is too defective to even be used. Most studies show that…

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