Sales Empowerment to Drive Sales Effectiveness



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Five Follow-up Tips to Drive the Sales Process

The best networking event, mixer or marketing campaign is a waste of time without effective follow-up. Timely contact to arrange calls or meetings keeps you and your organization fresh in the prospect’s mind. Here are five quick tips for effective follow-up:

1.Limit and respond – soon: Limit your collection of business cards and contact information to people with whom you want to do business, and then make sure you email them that evening or the following morning to request a more in-depth meeting or call.

2.Ask referrals to introduce you through a three-way-call: Getting an introduction from a third-party is far more powerful than calling yourself.

3.Limit letters of introduction to five per day: Sending out too many letters of introduction makes it difficult to devote sufficient time to following up with prospects.

4.When clients and customers offer a referral, ask if you can use their name: If you wait until you need a referral before asking if you can use their name, getting their approval can be as difficult as cold calling. Ask up front, then notify them when you need a referral.

5.Schedule follow-up calls: Put the calls in your schedule along with the names and numbers of those you are calling and then force yourself to complete the task each day.

Through discipline and hard work, effective follow-up practices can help you dramatically increase your sales pipeline and deal flow. For more information, read this article at http://ezinearticles.com/?5-Sales-Follow-Up-Tips-that-Work&id=173957

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