Measuring Marketing ROI
Nearly one-fifth of marketers fail to track and measure return on marketing spend.
True
According to the CMO Council’s 2008 Marketing Outlook report, nearly 20 percent of marketers said they do not track and measure ROI on marketing spend, and 34 percent said they were planning ot introduce a formal ROI tracking system.
Download the executive summary and purchase the report at http://www.cmocouncil.org/resources/reports.asp
