Sales Empowerment to Drive Sales Effectiveness
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CLOSE Vision and Mandate
CLOSE was developed out of a need to empower sales executives in order to leverage resources, truly optimize performance and improve effectivness. The CMO Council is dedicated to providing an environment that empowers sales, aligns process and function with marketing and amplifies the voice of sales while marketing assumes the role of sales support leader. The core mandate of CLOSE revolves around three pilars of opportunity:
  • Learn
  • Connect
  • Capitalize
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What is CLOSE?
CLOSE, the Coalition to Leverage and Optimize Sales Effectiveness, is a new affinity network and online community for sales and marketing executives.
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I am a sales executive. What will I get out of CLOSE?
Sales executives will gather in the CLOSE community to learn, connect and capitalize. Join the peer-powered network aimed at sales empowerment and effectiveness.
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I am a marketing executive. What will I get out of CLOSE?
Marketing must assume the role of primary support and empowerment parter for sales to truly maximize sales effectiveness and drive growth. Can you afford NOT be involved in CLOSE?
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How can I submit a question to appear in the FAQ?
Getting your answers is simple; just give us a shout!
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The latest news from CLOSE and the CMO Council...

1.05.2010: CMO Council Launces Market Sense-Ability Center to Help Global Businesses Develop Market-Minded Cultures read more »

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CLOSE welcomes your thoughts, suggestions and material submissions for consideration in enhancing the content and programs offered. To submit your content, please contact us.  

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All members of the CLOSE Advisory Board are experts and luminaries in their fields and offer a wealth of knowledge, experience and battle-tested best practices to improve and optimize sales effectiveness.

The advisory board includes two committees: The Corporate Liaison Committee and The Academic Liaison Committee. The Corporate Liaison Committee is made up of corporate sales executives from prominent global companies involved in the overall sales process. The Academic Liaison Committee's members are academics from business schools of universities from around the world.

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