Sales Empowerment to Drive Sales Effectiveness



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CLOSE recommended webcasts, videos and podcasts from around the net

How to Motivate and Coach Salespeople
AllBusiness.com's Paul Kilduff interviews Keith Rosen, Sales Advisor for AllBusiness.com and author of "Coaching Salespeople into Sales Champions."
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Podcast: Rapport Building in Sales
The ability to develop instant rapport and credibility is often the foundation for a successful sale, even in long sales cycle and complex sales situations. Shane Gibson, leading sale performance and sales training specialist and co-author of "Closing Bigger: the Field Guide to Closing Bigger Deals," offers his advice.
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Webcast: Top Trends for Lead Generation Tactics in 2008
Hear Bob Hanson, president of Quantum Leap Marketing, share the findings of the recent QLM 2008 Marketing Tactics and Strategies Survey.
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Podcast Series: The Cold Calling Podcast
This podcast, produced for salespeople and marketers working in the business to business environment, is about telephone prospecting and lead generation. Mike OHara and Greg Grimer cover the entire skill set you need to maximise your effectiveness at hunting out new decision-makers and prospecting new business opportunities.
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Podcast Series: SalesRepRadio
Professional sales consultants share tips, advice and best practices on a wide variety of issues that affect sales professionals every day, on a weekly basis. Their wisdom is shared in easily digestible 10-minute audio interviews in a fast-paced "talk radio" style format.
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Webcast: CLOSE Partner On24 - Getting Sales to Love Your Marketing Leads

April 15, 2008
During this webcast you will learn
how to produce profitable revenue growth that is measurable and productive for every one involved.
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Webcast: CLOSE Workshop - Mastering the CLOSE
January 22, 2008
This on-demand webcast, captures insights, conversations and best practices from both marketers and sale professionals spanning industries as diverse as financial services to high tech.
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Podcast Series: Creating Customer Value: A series with Peppers and Rogers

searchCRM.com
Noted strategy experts answer questions from destinationCRM.com readers on building trust with customer strategy and customer equity. CLOSE recommends listening to all volumes of this series as topics range from developing strategies to track customer lifetime value (CLV) to call center best practices.
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Webcast: When is Contact Management Software Not Enough?

destinationCRM.com
destinationCRM poses the question, "Wondering if your company could benefit from a real CRM solution?" They go on to challenge us to,"consider this: If you or your reps use ACT! Goldmine, Maximizer, Outlook or Excel to manage your customer relationships, and you’re beginning to feel frustrated." Hear from, David Myron, Editorial Director CRM magazine and Steve Diamond, Senior Director of CRM On Demand Product Marketing at Oracle Corporation.
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Webcast: Experts Offer Advice on Selling to Marketing Professionals

WhatTheyThink.com
This webcast features highlights from the presentation, Talking to the Marketing Professional: A How-To Guide, led by industry expert Barbara A. Pellow, Director of the Business Development and Custom Communications Services for research firm InfoTrends. She was be joined by Donovan Neale-May, Executive Director of the Chief Marketing Officer (CMO) Council, who will provide a “big picture” view of the needs of marketing executives and how sales executives can best approach these tough customers. 
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Video: Randy Pausch

Where does the time go? Some of you may have seen Randy Pausch, a 47-year-old professor from Carnegie Mellon University, deliver the now famous "Last Lecture" talk where he outlines how, in his sobering and uplifting delivery, you should constantly strive to achieve your childhood dreams. While we at CLOSE absolutely recommend taking a few moments out to watch the clip , that is not how we think Pausch can absolutely affect your performance, if not your life. With only months to live due to a diagnosis of pancreatic cancer, Pausch speaks with enthusiasm, humor and absolute seriousness and focus when he outlines his talk about time management.
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Webcast: Distinguished Innovator: Tony Hsieh  
Sibley Auditorium, University of California, Berkeley, Center for Entrepreneurship & Technology
In 1998, 24-year-old Tony Hsieh sold his company, Internet advertiser LinkExchange, to Microsoft for $265 million. A year later, he met an even younger entrepreneur, Nick Swinmurn, who had an idea no investor would touch: selling shoes on the Internet. But Hsieh (pronounced shay) was intrigued and invested $500,000 in ShoeSite.com (they soon changed the name to Zappos, after zapatos, which is Spanish for "shoes"). Within six months, he and Swinmurn were running the show together. Early this year, Swinmurn moved on, leaving Hsieh at the helm of a company that had sales of $252 million in 2005.
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Webcast: Virtualizing Sales and Marketing 
www.bnet.com
BNet
and Wainhouse Research review findings of research of how customers have transitioned their sales and marketing online to improve sales process. Many companies have begun to move their outbound marketing programs to the Internet and virtualize their sales activities. The apparent benefits include lower costs and increased sales -- but do they go deeper? Wainhouse Research interviewed a number of companies that have transitioned their sales and marketing online. Check out this BNET Webcast to hear Andy Nilssen, Senior Analyst and Partner, Wainhouse Research, review the findings, discuss lessons learned, and give insight on how to use Web conferencing to improve your sales process. 
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Webcast: Four Steps to Profitable Customer Feedback

destinationCRM.com
Join David Myron, editorial director of CRM Magazine, Heena Jethwa, director of product marketing for SPSS Inc., and Federico Cesconi, head of advanced customer relationship management with Cablecom GmbH, for a live webcast at 1 p.m. EDT Wednesday, June 6. This one-hour event will focus on how enterprise feedback management (EFM) can help you turn customer insight into more innovative products, stronger loyalty, and new profit streams.
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Video: Siebel On-Demand CRM Analytics
Looking to maximize your CRM investment?  This demo video provides ways that you can maximize comprehensive business intelligence for everyone in your organization. Leveraging this vital data can be a tremendous tool in unifying message and function, and can give your teams that edge over the competition.
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Video: Learn When to Say NO to New Business Opportunities

A HBR Video
Karen Kerrigan, Founder, Small Business & Entrepreneurship Council
This HBR video encourages you to be open to new business ventures, but also warns us to make sure those ventures align with the business strategy and outlook for the company. Karen Kerrigan points out that if one opportunity isn't the right strategic fit, rest assured another will come along.
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CLOSE Spotlight

New Report
Scenarios and Solutions: Mapping the Traps and Sales Effectiveness Gaps
Learn more »