Engaging with CLOSE

In any sizeable company, the functions of marketing and sales are crucial to success. No matter the product or service, marketing must drive programs that stimulate demand and sales must develop and mazimize opportunities.

Past Events and Webcasts

May 10, 2016

Profitability Through Positive Productivity: Best Practices in Empowering the Front Line to Boost th

Webcast

According to a CMO Council study, “Closing the Gap: Understanding the Sales and Marketing Alignment Imperative,” some 46 percent of sales and marketing executives felt that in order to maximize sales across the organization, the level of action on opportunities needed to be boosted, and the speed to action needed to be accelerated. 

These are just some of the issues that the CMO Council, in partnership with Oracle, will explore in a one-hour, interactive webcast focused on productivity, profitability and opportunities to foster revenue. Joining the discussion will be experts and market leaders in sales and operational effectiveness to share where and how they are maximizing profitability while empowering sales teams and resources to work in a more nimble, agile and lucrative environment.

Event details »

Jun 04 - Jun 13, 2013

Dinner Dialogue: Know More to Grow More

Various

Today’s complex, multi-channel, multi-level marketing engine needs continuous tuning and performance improvement to drive greater front-line and bottom-line value. This requires selecting and connecting with the right prospects, empowering resources from sales to service with insights and information, as well as examining every facet and phase of campaign design, staging, implementation and delivery to extract greater efficiency, yield and impact.

As part of its “Know More to Grow More” campaign—sponsored by Dun & Bradstreet— the CMO Council , the Customer Experience Board and CLOSE held a series of Dinner Dialogue events in New York City, Chicago, Toronto and San Francisco in June 2013 to discuss the state of customer contact, sales information and intelligence systems that can deliver insights across the organization, fueling growth from acquisition, retention and reactivation. Plans are currently underway to hold additional events around this topic in the coming months, so please check back often for dates and locations.

Event details »