Press Releases

09.19.17 Sales And Marketing Need To Step Up And Own Organization-Wide Customer Experience Strategy Says New CMO Council Study

Research Reveals Gaps in Customer Intelligence and Experience Delivery Limiting Opportunities to Grow Revenue and Empower the Customer-Centric Enterprise

Delivery of true, multi-channel customer experience has become the latest area where sales and marketing leaders are testing the boundaries of their relationship status—understanding and coop

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09.19.17 SALES AND MARKETING NEED TO STEP UP AND OWN ORGANIZATION-WIDE CUSTOMER EXPERIENCE STRATEGY SAYS NEW CMO COUNCIL STUDY

Research Reveals Gaps in Customer Intelligence and Experience Delivery Limiting Opportunities to Grow Revenue and Empower the Customer-Centric Enterprise

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08.17.17 CMO Council Report: Brands & Telcos Must Partner to Deliver Omni-Channel Experience

Cover Story in CMO Council's Latest eJournal Explores the Promise of Artificial Intelligence in Marketing (AIM) and How It Is Powering New Levels of Personalization and Efficiency

All the buzz around the potential of artificial intelligence marketing (AIM) is both captivating and intimidating many marketers.

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10.14.15 Guardian Study Reveals Women Still Aren’t Sold on a Career in Sales

More than 60 percent of women—equivalent to a quarter of the U.S. population—do not consider sales as a career option

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10.28.15 New Corporate Visions Survey Finds B2B Companies Agree Sales Conversations Have Biggest Impact on Closed Deals, But Still Primarily Invest in Sales Processes Instead

Data Underscores How Sales Messaging Can Be More Valuable Than Technology, Tools or Processes in Helping Organizations Achieve More Profitable Growth

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09.09.14 Corporate Visions Survey Reveals the Insight-Driven Content Companies Use Most Often in Marketing and Sales Messaging Is Also Believed to Be the Least Effective

New Data Finds Companies Rely on ‘Anecdotal’ Instead of ‘Visionary’ Insights to Create and Deliver More Effective Lead Generation Assets and Sales Conversations

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