MUST-READ ARTICLES ON SALES EFFECTIVENESS

Jun 08, 2015

America’s Online Sales Opportunity in China

Jack Ma - The Wall Street Journal

The Middle Kingdom's middle class is as large as the entire US population and may double in seven years.

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Apr 22, 2015

Is Cross-Border E-Commerce in Southeast Asia’s Future?

Resty Woro Yuniar - The Wall Street Journal

JAKARTA, Indonesia—Growth of interconnected e-commerce across Southeast Asia could help improve the flow of goods in the region, create jobs and stimulate the economies of individual countries, say industry analysts.

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Mar 31, 2015

Four Mantras for Sales Success in Asia

Mohan Sivaramakrishnan, Mithun Sundar, and Wesley Walden - McKinsey & Company

Emerging markets are set to account for 50 percent of the world’s total consumption by 2025. If businesses want to grow, they need to find a way to break into these markets.

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Feb 17, 2015

How Aligned Are B2B Marketing and Sales Teams?

Ayaz Nanji - CMO.com

B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud.

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Feb 09, 2015

Asia-Pacific—Marketing, Sales Find Common Ground: the Customer

APAC Staff - CMO.com

Since the advent of the digital world, customers have become savvier than ever. They are better informed about a product before a business even realises a sale is pending. Gone are the days when demand was created solely by marketing via campaigns prompting a customer to respond, followed…

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Jan 12, 2015

The State of Marketing in Asia

Steve Olenski - Marketing Cloud Blog

Marketers worldwide know that the dynamics of business have changed, and that the customer journey from awareness, to consideration, to purchase, to loyalty is no longer linear and manageable. They also increasingly use the marketing technologies and platforms that can automate many of…

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Jan 07, 2015

eCommerce Trends From 2014 to 2015

Divante

e-Commerce sales worldwide will reach $1.7 trillion in 2015. The World's Leading E-Commerce Companies, Capital Market, E-Commerce startups to watch, Omnichannel, B2C e-commerce sales worldwide and more

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Jul 22, 2014

Host Analytics' App Narrows Finance and Sales Divide

Enterprise Apps Today Staff - Enterprise Apps Today

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Jun 24, 2014

7 Reasons Your Business Is Failing—And What to Do About It

Jayson DeMers - Forbes

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May 01, 2014

10 Easy Ways to Maximize Sales Process Effectiveness

Kendra Lee - The Var Guy

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