MUST-READ ARTICLES ON SALES EFFECTIVENESS

Nov 02, 2018

There's a Sales Talent Crisis - But It's Solvable

Terri Williams - Multibriefs Exclusive

Strategy combating a sales talent shortage is most effective when data-driven, systematic and encompasses comprehensive sales talent strategies

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Nov 02, 2018

12 Skills Your Sales Team Can Use to Convert More Leads

Forbes Business Development Council - Forbes

From performing pre-qualifications to structure roleplay, sales representatives and sales teams can strengthen sales focus through cultivating these skills

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Oct 16, 2018

Sales and Marketing: Decision Makers Say You're Sending Mixed Messages

Robin Kurzer - MarTech Today

A LinkedIn study says that the silos between sales and marketing - and the use of different data tools between them - can leave a gao in messaging to potential buyers.

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Oct 09, 2018

3 Fresh Perspectives: Sales and Marketing Alignment in The Digital Era

Jennifer Davis - Forbes

Insights from several CMOs, founders, and business leaders on attracting and converting customers effectively. 

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Oct 04, 2018

With 600 Vendors, Sales Tech Landscape is 1/10 the Size of MarTech - and Still Overwhelming

Amy Gesenhues - MarTech Today

Smart Selling Tools founder Nancy Nardin offered an overview of the sales tech landscape during her presetnation at the MarTech Conference in Boston

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Sep 25, 2018

6 Steps To build A Data-Driven Sales Team

Daniel Newman - Forbes

Use clean data, existing data, and CRM data to take advantage of information that infomrs and empowers the whole sales team.

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Sep 24, 2018

Why CRM Solutions Fail And New Sales Strategies for The Future

Peter High - Forbes

Interview with Byron Matthews, the President and Chief Executive Officer of the sales training, consulting, technology and research company Miller Heiman Group shares on how to improve sales.

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Aug 31, 2018

Five Ways To Put Sales Into Motion With Video Marketing

Jenna Gross - Forbes

Incorporate video into email outreach, spark conversations for communities, and live stream to embrace visual to achieve your goal.

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Aug 13, 2018

How to Get Sales Prospects to Care About Your Marketing Content

Randy Frisch - MarketingProfs

Be customer-centric with content from ideation all the way to the point of consumption for a content experience that can't be ignored.

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May 02, 2018

6 Ways ABM Turns Classical Lead Scoring On Its Head

John Steinert - MarTech Today

Don't be afraid to break the 'rules' to drive the results you need, and simplify complexity to create collaborative models between marketing and sales.

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