MUST-READ ARTICLES ON SALES EFFECTIVENESS

Jun 19, 2019

Creating A Successful Sales And Marketing Partnership

Debbie Qaqish - Chief Executive

It’s more than urban legend that sales and marketing alignment is critical for improved revenue production, margin increases, company growth, customer centricity, and even competitive advantage. 

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Jun 19, 2019

How customer experience is building brands and businesses

Steve Hemsley - Marketing Week

As the members of the CX50 list demonstrate, a great customer experience doesn’t just make people feel good, it translates into tangible business results – but the field is getting more competitive all the time.

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Jun 17, 2019

What it takes to provide best-in-class customer experience

Zeus Kerravala - CIO

By integrating marketing automation technology and customer contact center systems, companies get a 360-degree view of the customer experience (CX), allowing them to more easily improve it.

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Jun 05, 2019

Two $50,000 Sales But Only One Happy Customer: What Can We Learn?

Dan Gingiss - Forbes

Many big companies today continue to operate in silos, which is a dangerous proposition given that endless price wars in almost every industry have led to customer experience being the last true differentiator. 

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May 21, 2019

How an SMB Can Make the Most of a CRM

Duncan Stockdill - MTA Martech Advisor

Customer Relationship Management (CRM) solutions have often been seen as a tool only needed or useful for those large companies, but that isn't the case anymore. Duncan Stockdill, CEO of Capsule, an online CRM specifically designed for small businesses, writes about how small businesses can…

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Nov 02, 2018

There's a Sales Talent Crisis - But It's Solvable

Terri Williams - Multibriefs Exclusive

Strategy combating a sales talent shortage is most effective when data-driven, systematic and encompasses comprehensive sales talent strategies

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Nov 02, 2018

12 Skills Your Sales Team Can Use to Convert More Leads

Forbes Business Development Council - Forbes

From performing pre-qualifications to structure roleplay, sales representatives and sales teams can strengthen sales focus through cultivating these skills

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Oct 16, 2018

Sales and Marketing: Decision Makers Say You're Sending Mixed Messages

Robin Kurzer - MarTech Today

A LinkedIn study says that the silos between sales and marketing - and the use of different data tools between them - can leave a gao in messaging to potential buyers.

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Oct 09, 2018

3 Fresh Perspectives: Sales and Marketing Alignment in The Digital Era

Jennifer Davis - Forbes

Insights from several CMOs, founders, and business leaders on attracting and converting customers effectively. 

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Oct 04, 2018

With 600 Vendors, Sales Tech Landscape is 1/10 the Size of MarTech - and Still Overwhelming

Amy Gesenhues - MarTech Today

Smart Selling Tools founder Nancy Nardin offered an overview of the sales tech landscape during her presetnation at the MarTech Conference in Boston

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