Mar 27, 2018

14 Highly Effective B2B Marketing and Sales Tactics Based on Emotions

Bob Oord - Marketing Profs

Emotion can play just as much a role in B2B selling as it does in B2C. 

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Mar 14, 2018

2018 Marketing Technology and Operations Survey

Scott Brinker - MarTech Today

As the lines between marketing, technology and management continue to blur, MarTech Today surveyed over 800 martech professionals to understand how much marketing technology and operations professionals make, how prolific these roles are, and how often they are promoted.  

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Mar 13, 2018

The Highest Paid Sales Executives

Dan Marcec - Equilar

Top sales leaders at public companies are becoming more prominent in senior executive ranks, and their pay is increasing in parallel. Equilar published the top 50 highest compensated sakes executives in 2017, and analyzes how sales leadership roles have evolved as one of the top named…

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Feb 22, 2018

4 Frustrations B2B Businesses face in Marketing & Sales

Brenda Stoltz - Business 2 Community

Sales and marketing alignment is the number one biggest frustration for B2B businesses. 

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Feb 22, 2018

Who Are We Designing Our Marketing/Sales Strategies To Serve?

Dave Brock - Business 2 Community

Is the specialization/mechanization of sales the answer to making sales teams more efficient? 

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Feb 22, 2018

Align Content to the Sales Process To Get Better Marketing Results

Kevin Page - Business 2 Community

Original content only takes you so far when it comes to brand awareness and the sales process. 

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Feb 12, 2018

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]

Laura Forer - Marketing Profs

When asked what sales teams want from their counterparts in marketing, the top 3 requests are for lead quality, lead quantity, and competitive information. 

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Dec 12, 2017

Five Ways to Position Your Organization for Sales and marketing Success in 2018

Seismic - Marketing Profs

Make sure your 2018 sales and marketing plans align with these 5 tips fot success. 

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Oct 17, 2017

How to Use Personalization to Shorten the B2B Sales Cycle

Shira Abel - Marketing Profs

Marketing personalization techniques can help move leads through the sales cycle more efficiently.

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Sep 19, 2017

What B2B Sales Teams Need From Marketing to Win Deals

Ayaz Nanji - Marketing Profs

Author Ayaz Manji reports that, "...Improving messaging is the most important thing Marketing can do to help win more [sales] deals." Do you agree? Read the full article to learn more. 

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