MUST-READ ARTICLES ON SALES EFFECTIVENESS

Dec 12, 2017

Five Ways to Position Your Organization for Sales and marketing Success in 2018

Seismic - Marketing Profs

Make sure your 2018 sales and marketing plans align with these 5 tips fot success. 

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Oct 17, 2017

How to Use Personalization to Shorten the B2B Sales Cycle

Shira Abel - Marketing Profs

Marketing personalization techniques can help move leads through the sales cycle more efficiently.

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Sep 19, 2017

What B2B Sales Teams Need From Marketing to Win Deals

Ayaz Nanji - Marketing Profs

Author Ayaz Manji reports that, "...Improving messaging is the most important thing Marketing can do to help win more [sales] deals." Do you agree? Read the full article to learn more. 

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Aug 29, 2017

The Great Divide: Bridging Taxonomy To Deliver A Better UX

Oliver Tan - Forbes

The lack of universal taxonomy puts pressure on brands to ensure that their products are easily searchable using the most natural keywords. 

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Aug 22, 2017

How Sales & Marketing AI Will Transform Growth Roles

David Kosmayer - Business 2 Community

AI can help reduce the time sales people spend on qualifying leads and instead shift the focus closing a deal. 

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Aug 22, 2017

The Content Types That Generate the Highest-Quality Leads

Ayaz Nanji - Marketing Profs

Ascend2 finds that research reports lead the pack in terms of content that leads to customer conversions. 

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Aug 17, 2017

How to Drive Real Results Through Sales, Marketing, and AI

Mike Kostow - Marketing Profs

This article poses a potention solution for how brands can create authentic engagements at all stages of the customer journey. 

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Jul 17, 2017

For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies

Trustpilot - MarketingProfs

B2C strategies used for organic and paid search optimization, social media advertising, and mobile adaptation can help B2B brands increase ROI. 

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Jun 22, 2017

How to Supercharge Sales: Four Storytelling Plots to Eliminate Buyer Skepticism and Mistrust

Harry Mills - MarketingProfs

Create the right narrative for your brand with these tips and tricks. 

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May 03, 2017

B2B Sales Reps are out of Sync with Buyers, but is Marketing at Fault?

Bruce Scheer - MarketingProfs

How can marketing and sales work together when the goal is to improve sales effectiveness? 

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