MUST-READ ARTICLES ON SALES EFFECTIVENESS

Aug 29, 2017

The Great Divide: Bridging Taxonomy To Deliver A Better UX

Oliver Tan - Forbes

The lack of universal taxonomy puts pressure on brands to ensure that their products are easily searchable using the most natural keywords. 

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Aug 22, 2017

How Sales & Marketing AI Will Transform Growth Roles

David Kosmayer - Business 2 Community

AI can help reduce the time sales people spend on qualifying leads and instead shift the focus closing a deal. 

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Aug 22, 2017

The Content Types That Generate the Highest-Quality Leads

Ayaz Nanji - Marketing Profs

Ascend2 finds that research reports lead the pack in terms of content that leads to customer conversions. 

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Aug 17, 2017

How to Drive Real Results Through Sales, Marketing, and AI

Mike Kostow - Marketing Profs

This article poses a potention solution for how brands can create authentic engagements at all stages of the customer journey. 

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Jul 17, 2017

For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies

Trustpilot - MarketingProfs

B2C strategies used for organic and paid search optimization, social media advertising, and mobile adaptation can help B2B brands increase ROI. 

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Jun 22, 2017

How to Supercharge Sales: Four Storytelling Plots to Eliminate Buyer Skepticism and Mistrust

Harry Mills - MarketingProfs

Create the right narrative for your brand with these tips and tricks. 

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May 03, 2017

B2B Sales Reps are out of Sync with Buyers, but is Marketing at Fault?

Bruce Scheer - MarketingProfs

How can marketing and sales work together when the goal is to improve sales effectiveness? 

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Apr 24, 2017

Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It

Jim Brodo - Marketing Profs

Author Jim Brodo offers some suggestions on how to break through the inbox clutter and effectively make conversions. 

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Feb 21, 2017

How To Use Social Media in Prospecting

Troy Harrison - Troy Harrison's "The Sales Navigator" Blog

Prospecting using social media channels isn't as simple as populating a LinkedIn feed. 

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Dec 28, 2016

Leading Sales Trends Expected To Drive Success In 2017

Ian Altman - Forbes

In 2017, we can expect to see an evolution in the importance of subject matter experts in the sales funnel. 

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Oct 17, 2016

Why just-in-time trumps real-time for marketing efficiency

David Kirkpatrick - Marketing Dive

"Just In Time" sales and marketing tactics can lead to 82% higher revenue growth in comparison to real time strategies.

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Jan 20, 2016

The Secret to Account Based Marketing Success

Doug Bewsher - MarketingProfs

Sales and marketing teams must work together to ensure the success of ABM strategies

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Jun 08, 2015

America’s Online Sales Opportunity in China

Jack Ma - The Wall Street Journal

The Middle Kingdom's middle class is as large as the entire US population and may double in seven years.

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Apr 22, 2015

Is Cross-Border E-Commerce in Southeast Asia’s Future?

Resty Woro Yuniar - The Wall Street Journal

JAKARTA, Indonesia—Growth of interconnected e-commerce across Southeast Asia could help improve the flow of goods in the region, create jobs and stimulate the economies of individual countries, say industry analysts.

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Mar 31, 2015

Four Mantras for Sales Success in Asia

Mohan Sivaramakrishnan, Mithun Sundar, and Wesley Walden - McKinsey & Company

Emerging markets are set to account for 50 percent of the world’s total consumption by 2025. If businesses want to grow, they need to find a way to break into these markets.

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Mar 05, 2015

How to Choose the Right Sales Reps for your Next Tradeshow

Peter Symonds - MarketingProfs

Sometimes the best marketing strategeies engage customers the old-fashioned way, staff your next tradeshow booth with these insignts in mind.

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Feb 17, 2015

How Aligned Are B2B Marketing and Sales Teams?

Ayaz Nanji - CMO.com

B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud.

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Feb 09, 2015

Asia-Pacific—Marketing, Sales Find Common Ground: the Customer

APAC Staff - CMO.com

Since the advent of the digital world, customers have become savvier than ever. They are better informed about a product before a business even realises a sale is pending. Gone are the days when demand was created solely by marketing via campaigns prompting a customer to respond, followed…

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Jan 12, 2015

The State of Marketing in Asia

Steve Olenski - Marketing Cloud Blog

Marketers worldwide know that the dynamics of business have changed, and that the customer journey from awareness, to consideration, to purchase, to loyalty is no longer linear and manageable. They also increasingly use the marketing technologies and platforms that can automate many of…

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Jan 07, 2015

eCommerce Trends From 2014 to 2015

Divante

e-Commerce sales worldwide will reach $1.7 trillion in 2015. The World's Leading E-Commerce Companies, Capital Market, E-Commerce startups to watch, Omnichannel, B2C e-commerce sales worldwide and more

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Jul 22, 2014

Host Analytics' App Narrows Finance and Sales Divide

Enterprise Apps Today Staff - Enterprise Apps Today

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Jun 24, 2014

7 Reasons Your Business Is Failing—And What to Do About It

Jayson DeMers - Forbes

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May 01, 2014

10 Easy Ways to Maximize Sales Process Effectiveness

Kendra Lee - The Var Guy

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Mar 21, 2014

Do You Have a True B2B Marketing/Sales Partnership? Do You Have a True B2B Marketing/Sales Partnersh

Beth Negus Viveiros - Chief Marketer

Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case, according to recent research from Sparks Grove and Econsultancy.

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Jan 27, 2014

Segmentation, Relevance Needed to Market to SMBs

eMarketer

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Jan 27, 2014

Marketers Turn Focus to Small Business Customers

eWeek

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Jan 25, 2014

Brillian B2B: Big Brands Struggle to Understand SMB Market

Chief Marketer

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Jan 24, 2014

Small Business Owners Aren't Big Fans of Big Brands

BloombergBusinessweek

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Jan 24, 2014

Infographic: SMBs Play an Essential Role in the Big Brand Game

Direct Marketing News

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