MUST-READ ARTICLES ON SALES EFFECTIVENESS

Apr 11, 2018

Nine Types of Video to Help You Close Sales

Victor Blasco - MarketingProfs

Video marketing is one of the most important selling tools and are the type of content with the best ROI.

More »

Mar 27, 2018

14 Highly Effective B2B Marketing and Sales Tactics Based on Emotions

Bob Oord - Marketing Profs

Emotion can play just as much a role in B2B selling as it does in B2C. 

More »

Mar 14, 2018

2018 Marketing Technology and Operations Survey

Scott Brinker - MarTech Today

As the lines between marketing, technology and management continue to blur, MarTech Today surveyed over 800 martech professionals to understand how much marketing technology and operations professionals make, how prolific these roles are, and how often they are promoted.  

More »

Mar 13, 2018

The Highest Paid Sales Executives

Dan Marcec - Equilar

Top sales leaders at public companies are becoming more prominent in senior executive ranks, and their pay is increasing in parallel. Equilar published the top 50 highest compensated sakes executives in 2017, and analyzes how sales leadership roles have evolved as one of the top named…

More »

Feb 22, 2018

4 Frustrations B2B Businesses face in Marketing & Sales

Brenda Stoltz - Business 2 Community

Sales and marketing alignment is the number one biggest frustration for B2B businesses. 

More »

Feb 22, 2018

Who Are We Designing Our Marketing/Sales Strategies To Serve?

Dave Brock - Business 2 Community

Is the specialization/mechanization of sales the answer to making sales teams more efficient? 

More »

Feb 22, 2018

Align Content to the Sales Process To Get Better Marketing Results

Kevin Page - Business 2 Community

Original content only takes you so far when it comes to brand awareness and the sales process. 

More »

Feb 12, 2018

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]

Laura Forer - Marketing Profs

When asked what sales teams want from their counterparts in marketing, the top 3 requests are for lead quality, lead quantity, and competitive information. 

More »

Dec 12, 2017

Five Ways to Position Your Organization for Sales and marketing Success in 2018

Seismic - Marketing Profs

Make sure your 2018 sales and marketing plans align with these 5 tips fot success. 

More »

Oct 17, 2017

How to Use Personalization to Shorten the B2B Sales Cycle

Shira Abel - Marketing Profs

Marketing personalization techniques can help move leads through the sales cycle more efficiently.

More »

Sep 19, 2017

What B2B Sales Teams Need From Marketing to Win Deals

Ayaz Nanji - Marketing Profs

Author Ayaz Manji reports that, "...Improving messaging is the most important thing Marketing can do to help win more [sales] deals." Do you agree? Read the full article to learn more. 

More »

Aug 29, 2017

The Great Divide: Bridging Taxonomy To Deliver A Better UX

Oliver Tan - Forbes

The lack of universal taxonomy puts pressure on brands to ensure that their products are easily searchable using the most natural keywords. 

More »

Aug 22, 2017

How Sales & Marketing AI Will Transform Growth Roles

David Kosmayer - Business 2 Community

AI can help reduce the time sales people spend on qualifying leads and instead shift the focus closing a deal. 

More »

Aug 22, 2017

The Content Types That Generate the Highest-Quality Leads

Ayaz Nanji - Marketing Profs

Ascend2 finds that research reports lead the pack in terms of content that leads to customer conversions. 

More »

Aug 17, 2017

How to Drive Real Results Through Sales, Marketing, and AI

Mike Kostow - Marketing Profs

This article poses a potention solution for how brands can create authentic engagements at all stages of the customer journey. 

More »

Jul 17, 2017

For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies

Trustpilot - MarketingProfs

B2C strategies used for organic and paid search optimization, social media advertising, and mobile adaptation can help B2B brands increase ROI. 

More »

Jun 22, 2017

How to Supercharge Sales: Four Storytelling Plots to Eliminate Buyer Skepticism and Mistrust

Harry Mills - MarketingProfs

Create the right narrative for your brand with these tips and tricks. 

More »

May 03, 2017

B2B Sales Reps are out of Sync with Buyers, but is Marketing at Fault?

Bruce Scheer - MarketingProfs

How can marketing and sales work together when the goal is to improve sales effectiveness? 

More »

Apr 24, 2017

Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It

Jim Brodo - Marketing Profs

Author Jim Brodo offers some suggestions on how to break through the inbox clutter and effectively make conversions. 

More »

Feb 21, 2017

How To Use Social Media in Prospecting

Troy Harrison - Troy Harrison's "The Sales Navigator" Blog

Prospecting using social media channels isn't as simple as populating a LinkedIn feed. 

More »

Dec 28, 2016

Leading Sales Trends Expected To Drive Success In 2017

Ian Altman - Forbes

In 2017, we can expect to see an evolution in the importance of subject matter experts in the sales funnel. 

More »

Oct 17, 2016

Why just-in-time trumps real-time for marketing efficiency

David Kirkpatrick - Marketing Dive

"Just In Time" sales and marketing tactics can lead to 82% higher revenue growth in comparison to real time strategies.

More »

Jan 20, 2016

The Secret to Account Based Marketing Success

Doug Bewsher - MarketingProfs

Sales and marketing teams must work together to ensure the success of ABM strategies

More »

Jun 08, 2015

America’s Online Sales Opportunity in China

Jack Ma - The Wall Street Journal

The Middle Kingdom's middle class is as large as the entire US population and may double in seven years.

More »

Apr 22, 2015

Is Cross-Border E-Commerce in Southeast Asia’s Future?

Resty Woro Yuniar - The Wall Street Journal

JAKARTA, Indonesia—Growth of interconnected e-commerce across Southeast Asia could help improve the flow of goods in the region, create jobs and stimulate the economies of individual countries, say industry analysts.

More »

Mar 31, 2015

Four Mantras for Sales Success in Asia

Mohan Sivaramakrishnan, Mithun Sundar, and Wesley Walden - McKinsey & Company

Emerging markets are set to account for 50 percent of the world’s total consumption by 2025. If businesses want to grow, they need to find a way to break into these markets.

More »

Mar 05, 2015

How to Choose the Right Sales Reps for your Next Tradeshow

Peter Symonds - MarketingProfs

Sometimes the best marketing strategeies engage customers the old-fashioned way, staff your next tradeshow booth with these insignts in mind.

More »

Feb 17, 2015

How Aligned Are B2B Marketing and Sales Teams?

Ayaz Nanji - CMO.com

B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud.

More »

Feb 09, 2015

Asia-Pacific—Marketing, Sales Find Common Ground: the Customer

APAC Staff - CMO.com

Since the advent of the digital world, customers have become savvier than ever. They are better informed about a product before a business even realises a sale is pending. Gone are the days when demand was created solely by marketing via campaigns prompting a customer to respond, followed…

More »