Oct 17, 2016
David Kirkpatrick - Marketing Dive
"Just In Time" sales and marketing tactics can lead to 82% higher revenue growth in comparison to real time strategies.
Jan 20, 2016
Doug Bewsher - MarketingProfs
Sales and marketing teams must work together to ensure the success of ABM strategies
Jun 08, 2015
Jack Ma - The Wall Street Journal
The Middle Kingdom's middle class is as large as the entire US population and may double in seven years.
Apr 22, 2015
Resty Woro Yuniar - The Wall Street Journal
JAKARTA, Indonesia—Growth of interconnected e-commerce across Southeast Asia could help improve the flow of goods in the region, create jobs and stimulate the economies of individual countries, say industry analysts.
Mar 31, 2015
Mohan Sivaramakrishnan, Mithun Sundar, and Wesley Walden - McKinsey & Company
Emerging markets are set to account for 50 percent of the world’s total consumption by 2025. If businesses want to grow, they need to find a way to break into these markets.
Mar 05, 2015
Peter Symonds - MarketingProfs
Sometimes the best marketing strategeies engage customers the old-fashioned way, staff your next tradeshow booth with these insignts in mind.
Feb 17, 2015
Ayaz Nanji - CMO.com
B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud.
Feb 09, 2015
APAC Staff - CMO.com
Since the advent of the digital world, customers have become savvier than ever. They are better informed about a product before a business even realises a sale is pending. Gone are the days when demand was created solely by marketing via campaigns prompting a customer to respond, followed…
Jan 12, 2015
Steve Olenski - Marketing Cloud Blog
Marketers worldwide know that the dynamics of business have changed, and that the customer journey from awareness, to consideration, to purchase, to loyalty is no longer linear and manageable. They also increasingly use the marketing technologies and platforms that can automate many of…
Jan 07, 2015
e-Commerce sales worldwide will reach $1.7 trillion in 2015. The World's Leading E-Commerce Companies, Capital Market, E-Commerce startups to watch, Omnichannel, B2C e-commerce sales worldwide and more
Mar 21, 2014
Beth Negus Viveiros - Chief Marketer
Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case, according to recent research from Sparks Grove and Econsultancy.
Oct 30, 2013
Gavin Heaton - Constellation Research
Today's marketing and sales organizations are vastly different than they were even two or three years ago. Marketing has become more attuned to the world of sales - and sales more aligned with marketing. However, the benefits of this alignment remain largely unrealized by most organizations.