Feb 09, 2015
APAC Staff - CMO.com
Since the advent of the digital world, customers have become savvier than ever. They are better informed about a product before a business even realises a sale is pending. Gone are the days when demand was created solely by marketing via campaigns prompting a customer to respond, followed…
Jan 12, 2015
Steve Olenski - Marketing Cloud Blog
Marketers worldwide know that the dynamics of business have changed, and that the customer journey from awareness, to consideration, to purchase, to loyalty is no longer linear and manageable. They also increasingly use the marketing technologies and platforms that can automate many of…
Jan 07, 2015
e-Commerce sales worldwide will reach $1.7 trillion in 2015. The World's Leading E-Commerce Companies, Capital Market, E-Commerce startups to watch, Omnichannel, B2C e-commerce sales worldwide and more
Mar 21, 2014
Beth Negus Viveiros - Chief Marketer
Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case, according to recent research from Sparks Grove and Econsultancy.
Oct 30, 2013
Gavin Heaton - Constellation Research
Today's marketing and sales organizations are vastly different than they were even two or three years ago. Marketing has become more attuned to the world of sales - and sales more aligned with marketing. However, the benefits of this alignment remain largely unrealized by most organizations.