MUST-READ ARTICLES ON SALES EFFECTIVENESS

Oct 17, 2016

Why just-in-time trumps real-time for marketing efficiency

David Kirkpatrick - Marketing Dive

"Just In Time" sales and marketing tactics can lead to 82% higher revenue growth in comparison to real time strategies.

More »

Jan 20, 2016

The Secret to Account Based Marketing Success

Doug Bewsher - MarketingProfs

Sales and marketing teams must work together to ensure the success of ABM strategies

More »

Jun 08, 2015

America’s Online Sales Opportunity in China

Jack Ma - The Wall Street Journal

The Middle Kingdom's middle class is as large as the entire US population and may double in seven years.

More »

Apr 22, 2015

Is Cross-Border E-Commerce in Southeast Asia’s Future?

Resty Woro Yuniar - The Wall Street Journal

JAKARTA, Indonesia—Growth of interconnected e-commerce across Southeast Asia could help improve the flow of goods in the region, create jobs and stimulate the economies of individual countries, say industry analysts.

More »

Mar 31, 2015

Four Mantras for Sales Success in Asia

Mohan Sivaramakrishnan, Mithun Sundar, and Wesley Walden - McKinsey & Company

Emerging markets are set to account for 50 percent of the world’s total consumption by 2025. If businesses want to grow, they need to find a way to break into these markets.

More »

Mar 05, 2015

How to Choose the Right Sales Reps for your Next Tradeshow

Peter Symonds - MarketingProfs

Sometimes the best marketing strategeies engage customers the old-fashioned way, staff your next tradeshow booth with these insignts in mind.

More »

Feb 17, 2015

How Aligned Are B2B Marketing and Sales Teams?

Ayaz Nanji - CMO.com

B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud.

More »

Feb 09, 2015

Asia-Pacific—Marketing, Sales Find Common Ground: the Customer

APAC Staff - CMO.com

Since the advent of the digital world, customers have become savvier than ever. They are better informed about a product before a business even realises a sale is pending. Gone are the days when demand was created solely by marketing via campaigns prompting a customer to respond, followed…

More »

Jan 12, 2015

The State of Marketing in Asia

Steve Olenski - Marketing Cloud Blog

Marketers worldwide know that the dynamics of business have changed, and that the customer journey from awareness, to consideration, to purchase, to loyalty is no longer linear and manageable. They also increasingly use the marketing technologies and platforms that can automate many of…

More »

Jan 07, 2015

eCommerce Trends From 2014 to 2015

Divante

e-Commerce sales worldwide will reach $1.7 trillion in 2015. The World's Leading E-Commerce Companies, Capital Market, E-Commerce startups to watch, Omnichannel, B2C e-commerce sales worldwide and more

More »

Jul 22, 2014

Host Analytics' App Narrows Finance and Sales Divide

Enterprise Apps Today Staff - Enterprise Apps Today

More »

Jun 24, 2014

7 Reasons Your Business Is Failing—And What to Do About It

Jayson DeMers - Forbes

More »

May 01, 2014

10 Easy Ways to Maximize Sales Process Effectiveness

Kendra Lee - The Var Guy

More »

Mar 21, 2014

Do You Have a True B2B Marketing/Sales Partnership? Do You Have a True B2B Marketing/Sales Partnersh

Beth Negus Viveiros - Chief Marketer

Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case, according to recent research from Sparks Grove and Econsultancy.

More »

Jan 27, 2014

Segmentation, Relevance Needed to Market to SMBs

eMarketer

More »

Jan 27, 2014

Marketers Turn Focus to Small Business Customers

eWeek

More »

Jan 25, 2014

Brillian B2B: Big Brands Struggle to Understand SMB Market

Chief Marketer

More »

Jan 24, 2014

Small Business Owners Aren't Big Fans of Big Brands

BloombergBusinessweek

More »

Jan 24, 2014

Infographic: SMBs Play an Essential Role in the Big Brand Game

Direct Marketing News

More »

Jan 24, 2014

Few Brand Marketers Have A Complete View of Their SMB Customers

MarketingCharts

More »

Jan 23, 2014

Big Businesses Battle Lack of SMB Insight

1to1 Media

More »

Jan 23, 2014

Marketers Have Incomplete View of SMB Customers: CMO Council

CMO.com

More »

Jan 23, 2014

Media Mix: How Enterprise Marketers Plan to Change Their Approach to SMB Audiences

MarketingCharts

More »

Jan 23, 2014

Big Business Sees Big Value in Small Business but Struggles to Understand, Segment and Engage With A

Yahoo! Finance

More »

Jan 02, 2014

SMBs' 2014 Marketing Priorities

MarketingProfs

More »

Dec 30, 2013

SMBs Spend An Average 46% Of Marketing Budget On 'Digital'

Business 2 Community

More »

Dec 27, 2013

Why 2014 Will Be the Year of the Small Business

Fox Business Small Business Center

More »

Dec 18, 2013

2013 – Change is the New Constant for SMB Digital Marketing

iMedia Connection

More »

Dec 11, 2013

GoDaddy Revs Up Digital Services for SMBs

NetNewsCheck

More »

Dec 06, 2013

Small And Medium-Sized Businesses Increase Digital Spend

MediaPost

More »

Nov 28, 2013

Trade Show Conversion: Slow and Steady Wins The Race

B2B Marketing Blog

More »

Nov 26, 2013

B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Business 2 Community

More »

Nov 21, 2013

SMBs Boosting Facebook For Mobile

MediaPost

More »

Oct 30, 2013

Better Leads, Better Results

Gavin Heaton - Constellation Research

Today's marketing and sales organizations are vastly different than they were even two or three years ago.  Marketing has become more attuned to the world of sales - and sales more aligned with marketing. However, the benefits of this alignment remain largely unrealized by most organizations.

More »

Oct 16, 2013

Constant Contact to Hold SMB Marketing Seminars in Microsoft Stores

Screenwerk

More »

Oct 10, 2013

New Study Reveals SMB Companies Are Increasing Adoption of Modern Marketing Techniques

Oracle

More »

Oct 10, 2013

Where Modern Marketing Meets the Pyramid of Customer Loyalty

socialmediatoday.com

More »

Oct 10, 2013

Study Shows SMB Marketers Want to Communicate Value with Metrics

Eloqua Blog

More »

Oct 03, 2013

Small Business Advice: Major League Marketing on a Minor League Budget

Washington Post Business

More »