MUST-READ ARTICLES ON SALES EFFECTIVENESS

Feb 09, 2015

Asia-Pacific—Marketing, Sales Find Common Ground: the Customer

APAC Staff - CMO.com

Since the advent of the digital world, customers have become savvier than ever. They are better informed about a product before a business even realises a sale is pending. Gone are the days when demand was created solely by marketing via campaigns prompting a customer to respond, followed…

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Jan 12, 2015

The State of Marketing in Asia

Steve Olenski - Marketing Cloud Blog

Marketers worldwide know that the dynamics of business have changed, and that the customer journey from awareness, to consideration, to purchase, to loyalty is no longer linear and manageable. They also increasingly use the marketing technologies and platforms that can automate many of…

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Jan 07, 2015

eCommerce Trends From 2014 to 2015

Divante

e-Commerce sales worldwide will reach $1.7 trillion in 2015. The World's Leading E-Commerce Companies, Capital Market, E-Commerce startups to watch, Omnichannel, B2C e-commerce sales worldwide and more

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Jul 22, 2014

Host Analytics' App Narrows Finance and Sales Divide

Enterprise Apps Today Staff - Enterprise Apps Today

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Jun 24, 2014

7 Reasons Your Business Is Failing—And What to Do About It

Jayson DeMers - Forbes

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May 01, 2014

10 Easy Ways to Maximize Sales Process Effectiveness

Kendra Lee - The Var Guy

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Mar 21, 2014

Do You Have a True B2B Marketing/Sales Partnership? Do You Have a True B2B Marketing/Sales Partnersh

Beth Negus Viveiros - Chief Marketer

Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case, according to recent research from Sparks Grove and Econsultancy.

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Jan 27, 2014

Segmentation, Relevance Needed to Market to SMBs

eMarketer

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Jan 27, 2014

Marketers Turn Focus to Small Business Customers

eWeek

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Jan 25, 2014

Brillian B2B: Big Brands Struggle to Understand SMB Market

Chief Marketer

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Jan 24, 2014

Small Business Owners Aren't Big Fans of Big Brands

BloombergBusinessweek

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Jan 24, 2014

Infographic: SMBs Play an Essential Role in the Big Brand Game

Direct Marketing News

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Jan 24, 2014

Few Brand Marketers Have A Complete View of Their SMB Customers

MarketingCharts

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Jan 23, 2014

Big Businesses Battle Lack of SMB Insight

1to1 Media

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Jan 23, 2014

Marketers Have Incomplete View of SMB Customers: CMO Council

CMO.com

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Jan 23, 2014

Media Mix: How Enterprise Marketers Plan to Change Their Approach to SMB Audiences

MarketingCharts

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Jan 23, 2014

Big Business Sees Big Value in Small Business but Struggles to Understand, Segment and Engage With A

Yahoo! Finance

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Jan 02, 2014

SMBs' 2014 Marketing Priorities

MarketingProfs

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Dec 30, 2013

SMBs Spend An Average 46% Of Marketing Budget On 'Digital'

Business 2 Community

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Dec 27, 2013

Why 2014 Will Be the Year of the Small Business

Fox Business Small Business Center

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Dec 18, 2013

2013 – Change is the New Constant for SMB Digital Marketing

iMedia Connection

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Dec 11, 2013

GoDaddy Revs Up Digital Services for SMBs

NetNewsCheck

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Dec 06, 2013

Small And Medium-Sized Businesses Increase Digital Spend

MediaPost

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Nov 28, 2013

Trade Show Conversion: Slow and Steady Wins The Race

B2B Marketing Blog

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Nov 26, 2013

B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Business 2 Community

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Nov 21, 2013

SMBs Boosting Facebook For Mobile

MediaPost

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Oct 30, 2013

Better Leads, Better Results

Gavin Heaton - Constellation Research

Today's marketing and sales organizations are vastly different than they were even two or three years ago.  Marketing has become more attuned to the world of sales - and sales more aligned with marketing. However, the benefits of this alignment remain largely unrealized by most organizations.

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Oct 16, 2013

Constant Contact to Hold SMB Marketing Seminars in Microsoft Stores

Screenwerk

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Oct 10, 2013

New Study Reveals SMB Companies Are Increasing Adoption of Modern Marketing Techniques

Oracle

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Oct 10, 2013

Where Modern Marketing Meets the Pyramid of Customer Loyalty

socialmediatoday.com

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Oct 10, 2013

Study Shows SMB Marketers Want to Communicate Value with Metrics

Eloqua Blog

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Oct 03, 2013

Small Business Advice: Major League Marketing on a Minor League Budget

Washington Post Business

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Sep 24, 2013

Two Thirds Of B2B Marketers Will Use Social Media This Year [STUDY]

mediabistro

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Sep 24, 2013

Nearly Half of B2Bs Expect a Marketing Budget Bump in 2014

eMarketer

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Sep 16, 2013

SMB Marketers Taking Advantage of Technology

AdAge | BtoB

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Aug 19, 2013

SMBs: Ahead of the Curve as 'Modern Marketers'

AdAge | BtoB

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Aug 13, 2013

A Look Inside Content Marketing for Small Business: A #CMWorld Chat with Brian Clark

Content Marketing World

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Jul 24, 2013

We've Built a Cost-Efficient Platform for SMBs: Andy Hwang

Business Standard

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Jul 07, 2013

Don't Let These 4 Mobile Marketing Misconceptions Hold You Back

Yahoo! Small Business Advisor News

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