Jul 17, 2017
Trustpilot - MarketingProfs
B2C strategies used for organic and paid search optimization, social media advertising, and mobile adaptation can help B2B brands increase ROI.
Jun 22, 2017
Harry Mills - MarketingProfs
Create the right narrative for your brand with these tips and tricks.
May 03, 2017
Bruce Scheer - MarketingProfs
How can marketing and sales work together when the goal is to improve sales effectiveness?
Apr 24, 2017
Jim Brodo - Marketing Profs
Author Jim Brodo offers some suggestions on how to break through the inbox clutter and effectively make conversions.
Feb 21, 2017
Troy Harrison - Troy Harrison's "The Sales Navigator" Blog
Prospecting using social media channels isn't as simple as populating a LinkedIn feed.
Dec 28, 2016
Ian Altman - Forbes
In 2017, we can expect to see an evolution in the importance of subject matter experts in the sales funnel.
Oct 17, 2016
David Kirkpatrick - Marketing Dive
"Just In Time" sales and marketing tactics can lead to 82% higher revenue growth in comparison to real time strategies.
Jan 20, 2016
Doug Bewsher - MarketingProfs
Sales and marketing teams must work together to ensure the success of ABM strategies
Jun 08, 2015
Jack Ma - The Wall Street Journal
The Middle Kingdom's middle class is as large as the entire US population and may double in seven years.
Apr 22, 2015
Resty Woro Yuniar - The Wall Street Journal
JAKARTA, Indonesia—Growth of interconnected e-commerce across Southeast Asia could help improve the flow of goods in the region, create jobs and stimulate the economies of individual countries, say industry analysts.
Mar 31, 2015
Mohan Sivaramakrishnan, Mithun Sundar, and Wesley Walden - McKinsey & Company
Emerging markets are set to account for 50 percent of the world’s total consumption by 2025. If businesses want to grow, they need to find a way to break into these markets.
Mar 05, 2015
Peter Symonds - MarketingProfs
Sometimes the best marketing strategeies engage customers the old-fashioned way, staff your next tradeshow booth with these insignts in mind.
Feb 17, 2015
Ayaz Nanji - CMO.com
B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud.
Feb 09, 2015
APAC Staff - CMO.com
Since the advent of the digital world, customers have become savvier than ever. They are better informed about a product before a business even realises a sale is pending. Gone are the days when demand was created solely by marketing via campaigns prompting a customer to respond, followed…
Jan 12, 2015
Steve Olenski - Marketing Cloud Blog
Marketers worldwide know that the dynamics of business have changed, and that the customer journey from awareness, to consideration, to purchase, to loyalty is no longer linear and manageable. They also increasingly use the marketing technologies and platforms that can automate many of…
Jan 07, 2015
e-Commerce sales worldwide will reach $1.7 trillion in 2015. The World's Leading E-Commerce Companies, Capital Market, E-Commerce startups to watch, Omnichannel, B2C e-commerce sales worldwide and more
Mar 21, 2014
Beth Negus Viveiros - Chief Marketer
Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case, according to recent research from Sparks Grove and Econsultancy.
Oct 30, 2013
Gavin Heaton - Constellation Research
Today's marketing and sales organizations are vastly different than they were even two or three years ago. Marketing has become more attuned to the world of sales - and sales more aligned with marketing. However, the benefits of this alignment remain largely unrealized by most organizations.