This report shares some of the most important findings from Straight North's research with the hope that it will help readers design more efficient campaigns that are structured for rapid, continuous improvement.
BLOGS ON SALES EFFECTIVENESS
By Brent Leary
Brent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. CRM Essentials has trained thousands of business people on the benefits and best practices of implementing CRM strategies and technologies. CRM Essentials also works with corporate enterprises and government agencies to build programs aimed at informing minority and women owned business of the importance of understanding the positive impact of CRM. Their client list includes Microsoft, Salesforce.com and the State of Georgia.
Expand your marketing automation skill set with the marketing automation and lead management experts at DemandGen! Our team shares their thoughts, expertise, and insights on driving revenue through lead management: the demand waterfall, lead taxonomy, lead scoring and nurturing, sales alignment, customer lifecycle strategy and more.
By Jill Konrath
Jill Konrath’s career is defined by her relentless search for fresh sales strategies that actually work in today’s business environment. She’s the author of two bestselling sales books and is a popular speaker who helps sellers crack into new accounts, speed up sales cycles and win more business.
By Anthony Iannarino
Anthony is the President and Chief Sales officer for SOLUTIONS Staffing, a best-in-class regional staffing service based in Columbus, Ohio. We provide light industrial, clerical, accounting, and scientific staffing solutions for our clients who need a higher-caliber employee, and the highest levels of service. He also the Managing Director of B2B Sales Coach & Consultancy, a boutique sales coaching and consulting company where I work to help salespeople and sales organizations improve and reach their full potential.
By Tibor Shanto
Tibor Shanto is a 25-year veteran of B2B sales, Tibor has developed an insider’s hands on perspective of successful sales execution. Called a brilliant sales tactician Tibor shows organizations and sales professionals how to leverage their sales process to shorten sales cycles, increase close ratios, and create double digit growth through execution and using the right combination strategy, tools, metrics, tactical execution of the sales process.
By Paul McCord
Paul McCord is author of the Amazon and Barnes and Noble best-selling book on referral selling, Creating a Million Dollar a Year Sales Income: Sales Success through Client Referrals (John Wiley and Sons, 2007), as well as SuperStar Selling: 12 Keys to Becoming a Sales SuperStar and Bust Your Slump: A Dozen Slump Busting Strategies to Create Business NOW. His background includes over 28 years selling, building and managing top sales teams, and training and coaching sales professionals and managers.
By 1to1 Media
1to1® Media is dedicated to helping organizations across the globe realize the greatest value from their customer base. They provide resources that help senior executives to drive change and make customer-based initiatives the centerpiece of their growth strategy.