According to this study by the Chief Marketing Officer (CMO) Council—conducted in partnership with SAP Hybris and SellingPower magazine—customer experience (CX) lacks coordinated, centralized leadership from marketing and sales in most enterprises.
BLOGS ON SALES EFFECTIVENESS
If you are in sales as a producer, sales manager or sales executive you appreciate how challenging a sales career can be. You can also appreciate how rewarding a sales career can be. This blog will share insights, thoughts, and ideas about sales that we hope will be of interest. You’ll also find “stuff” not related to sales at all.
By Joe Galvin
Joe Galvin leads the Miller Heiman Research Institute as Chief Research Officer. His mission is to continuously research, measure, and analyze the best practices, innovations, and emerging trends for complex B2B sales organizations to provide clients with the insights required to make strategic decisions.
By Steve Olenski
Marketers worldwide know that the dynamics of business have changed, and that the customer journey from awareness, to consideration, to purchase, to loyalty is no longer linear and manageable. They also increasingly use the marketing technologies and platforms that can automate many of their processes, and engage customers and prospects efficiently and effectively at scale.